Mailing Lists—Jeff Dobkin/Markus Allen
How to Buy a Great Mailing List
The correct selection of your mailing list is the most important fact in determining the success of your mailings. Why take a chance, when you can learn everything you need to know about mailing lists in the fast-paced one hour audio.
New Audio Programs from the Danielle Adams Publishing CompanyFeaturing the Voice, Wit and Wisdom of Danielle Adams Publishing — Jeffrey DobkinWithout all the typos and poor spellings.How To Buy a Great Mailing ListJeffrey Dobkin Interviewed by Markus AllenThe success of your mailings depends on your list.Yeah — It's as simple as that. Wrong list = no response, no orders.The selection of the best possible mailing list is the single most important key to getting maximum response from any and every direct mail campaign. But where do you find the best list? * Where do you find the best list sources? * How do you tightly specify a list? * Which are the best list segments from within each mailing list? Order this audio now and in just one hour you'll learn about mailing lists - and you'll speak the language like a pro. Learn the answers to:What questions do you ask a list vendor? * How much does a mailing list cost? * What's the best number of names to mail to test a list. * What questions do you ask a mailing list vendor that will make sure * the list you select has the freshest, most recent names? * Which lists will give you the least returns? What lists always rank the highest for deliverabilty. * What segments should you test FIRST? * What specific questions should you ask that will reveal if the list has been tested and was successful to other mailers? * What questions will reveal is the list is a dud, and others aren't successful mailing to it? * How do you negotiate with list vendors to get the best price?This is a one hour, no bs, practical course in mailing lists. You can learn more useful information about mailing lists in one hour than you can in a full year of direct marketing classes in any college. Markus Allen knows what questions to ask (he owned a mail house for years), and Dobkin has both the experience of a buyer and a seller of mailing lists - has the in-depth working knowledge to provide the answers.If you mail anything, or are even just thinking about mailing anything, this will be the absolute best twenty bucks you can spend anywhere. Buy this audio, listen to it again and again and take notes. your mailing success is only as good as your list. And this audio shows you exactly how to buy the best mailing list.FREE BONUS:Buy this full hour audio right now, and get two of Jeffrey Dobkin's articles on mailing lists FREE: 1. How to tell if your mailing will make money BEFORE you mail it. Gives you a great way to figure out if your mailing will be profitable BEFORE you put out a dime in creating the mailing package and/or mailing costs. Crisp and to the point. 2. Free Catalogs of Mailing Lists. Dobkin went through his direct marketing magazine collection and called every mailing list company that had an ad in one of the issues and asked for their catalog. In this article he
writes an exact description of the catalog he received from each, and gives their phone
numbers. These two articles sent FREE with your order.